The brief for this freelance commission was to create a poster to promote the artist 'Michelangello' upcoming gig at the Boileroom. I then decided that a promotional video, which was shared on social media platforms would be a better way to create hype for the event and a way to target his following in a better format. The video was shared on Snapchat, Instagram and Twitter. I designed a shorter promo video to create hype before sharing the full version, which gave highlights and information about the gig, he was headlining. Sharing snippets of his music videos and songs he would be performing on the night.
Then creating a two posters, one portrait for Snapchat and Instagram stories and one landscape to be shared on Instagram and Twitter. The style and design choices were very much in keeping with Michelangello's personal style and previous cover artwork.
